The Process

proc·ess /ˈpräˌses,ˈprōˌses/ noun 1. a series of actions or steps taken in order to achieve a particular end.

Having a process seems like a no brainer – until you realize how many businesses don’t actually have one. In order to achieve results for our clients, we’ve honed over 25 years of experience into three overarching steps – Plan, Create, Deliver – which are each then broken down into several critical components.

We know what works – and what doesn’t – and we’ve built that into a collaborative process designed to give our clients the very best product – on time and within budget.

A Full Service Creative Agency

DISTRIBUTION & METRICS The approved content is then distributed across various platforms. Results are analyzed for success and the approach is adjusted as needed based on the original goals. CONTENT CREATION A highly skilled production crew and team of editors/animators successfully execute the vision. CREATIVE DEVELOPMENT Through scripting, storyboarding, and creative insight, your story brand is created. RESEARCH TARGET AUDIENCES &COMPETITORS Data analysis of your existing plan coupled with the current market research will help to reshape the approach to target a specific audience for the project ESTABLISH GOALS & SET CLEAR MESSAGES A consulting team works with you on the overall vision, establishing clear goals that will give the project direction The focus will be on core messages that will stay in line with your brand


The key to successful content requires a strong start. This involves organization, collaboration and a clear vision.

  • Research
  • Casting
  • Set Design
  • Location Scouting
  • Project Review
  • Data Collection
  • Setting Clear Goals


A great story requires a creative mind. This involves communication and people who specialize in the following:

  • Storyboarding
  • Scripting
  • Filming
  • Animation
  • Editing
  • Photography


Once the final product is complete, the key is placement and consistency. We are here to consult so that you can reach your target audiences and maintain your image.

  • Social Media
  • Website
  • Marketing Strategy
  • Video Email


The key to successful content requires a strong start. This involves organization, collaboration, and a clear vision.

Setting Clear Goals

This important first step in any project allows for a smooth process going forward. Having this guide enables everyone to be on the same page regarding the expected end result and ensures each step along the way contributes accordingly to the overall vision.


Together we will discuss and outline the materials, resources, and locations necessary for the shoot, using our access to a wide range of resources to ease the pre-production process and ensure a successful execution of next steps.

Project Review

Ongoing planning of meetings and shoot dates to review progress and make sure it continues to be in line with the overall vision established during the goal-setting stage, refining as needed.


It’s been said that New York is a city of eight million stories and there is no shortage of talented people to tell yours. Once we know the end goal and vision, we have the ability to find the best actors and actresses to authentically communicate what you want to say the way you want to say it.

Set Design

Our exceptional design artists can turn an office space into a trendy restaurant, a chic boutique, or just about any setting you require. We are constantly in awe of their creativity and ingenuity – and you will be too!

Location Scouting

The tri-state area offers many options for diverse locations within a reasonable distance. From deep within the concrete jungle to deep within the woods of Connecticut, we will find the right place to make your vision become a reality.


When creating content for such an acutely visual industry our many years of experience on the runway and red carpet allow us to deliver an end product as interesting and stunning as the apparel being highlighted.


Whether it’s IBM, Microsoft, or CNN, make sure that every project we complete adds value to the company in some way. From training videos used as an internal means of improving employee performance to external facing interview-like setups designed to gain insight from executives and CEOs, our corporate clients appreciate the professionalism and knowledge we bring to the table as we help to enhance their bottom line.


The entertainment industry is fast-paced and always changing and you need a partner who can keep up. At DePalma Productions we have seen and done it all – from television pilots to music videos to photographing top celebrities, we know what it takes to achieve success in this highly demanding market sector.


From shooting surgical procedures inside an operating room to creating instructional videos on device training, DePalma Productions has been working in the medical industry since 1990 and we’ve learned a thing or two about managing and balancing the challenges of a medical setting.

Product Promotion

Whether it is a self-promotion or a product promotion, we understand the importance of capturing and clearly communicating the true essence of your brand. Through effective teamwork we can gauge the emotional reaction you want to elicit from your audience then add quality content that represents your brand in a way that helps viewers more easily relate to it. Strengthening the association increases the likelihood they will choose you or your product when it’s time to make a buying decision.

Your Passion Project

Here at DePalma Productions the phrase “the possibilities are endless” isn’t simply a tagline. It’s at the heart everything we do as we strive to achieve success for our clients. It means we never want to limit your creative mind in any way and welcome the opportunity to whatever creative journey you want to take us on. Come to us with a script or simply an idea and we will help you turn it into a final piece you will not only be proud of but that will elevate your brand.