Our Work

March 27, 2018

Just in time for Easter we find our crew in Northvale, NJ where we have placed hidden cameras to see some locals’ reaction to an “eggs-periment” created by REESE’S. Unsuspecting customers looking to purchase eggs encountered a pleasant surprise when they opened the cartons and found that actual eggs had been switched for REESE’S Easter Peanut Butter Creme Eggs.

For our hidden cameras, we installed 3 GoPros at different angles, to get full coverage of the area. A Canon 5D with a 70-200 L-Series lens was used to capture the shoppers from a distance. Our video village was set up close by, so the cameras could be monitored at all times. This project was created in collaboration with Ketchum Studios.

March 9, 2017

Conductor helps marketers make smarter decisions, which in turn helps marketers connect with customers faster. The company believes that the right combination of technology, services and thought leadership, Conductor users gain the advantage in a consumer-driven market.
This all sounds great, but how do you tell this story? You don’t. You show it.In a recent project, we partnered with Conductor to show their compelling value proposition: that great content must get found by customers.

To effectively capture that story, we carefully casted actors who we felt best portrayed the diverse Conductor staff. The cast and our crew came together in one of our favorite locations and our own backyard: New York City. We grabbed footage around the Concrete Jungle, including heading underground to the subway.

In just 86 seconds and without hearing a single word spoken, you can see the story and understand what Conductor is about.
Do you want a fresh take on how to show your company’s story? Contact us!

Feb. 12 2015

Oh The Irony: DePalma Productions helps create humorous Tongue-in-Cheek”Ad” for Conductor, Inc.
It doesn’t take a marketing expert to know that with the exception of Super Bowl commercials, most consumers aren’t anxiously waiting for the next ad to appear on their screens, but billions of dollars is still being shelled out each year on advertising that is less and less effective.
If web-presence marketer Conductor, Inc. has its way, companies will be spending their dollars on becoming “smarter marketers”, namely incorporating demographics in such a way that customers organically find their products through channels where they are most likely to spend time, such as Pinterest, Instagram, Google, and Facebook.
Even “smart marketing” often relies on something for people to look at, so using the latest camera in its equipment arsenal, a SONY FS7, DePalma Productions shot the first two in a series of tongue-in-cheek “ads” for Conductor’s “Be A Smarter Marketer” campaign. In addition to shooting the live action, DePalma Productions secured both the location and on-air talent, and even directed the humorous 30-second spots.

Feb.12 2015

Oh The Irony: DePalma Productions helps create humorous Tongue-in-Cheek”Ad” for Conductor, Inc.

It doesn’t take a marketing expert to know that with the exception of Super Bowl commercials, most consumers aren’t anxiously waiting for the next ad to appear on their screens, but billions of dollars is still being shelled out each year on advertising that is less and less effective.
If web-presence marketer Conductor, Inc. has its way, companies will be spending their dollars on becoming “smarter marketers”, namely incorporating demographics in such a way that customers organically find their products through channels where they are most likely to spend time, such as Pinterest, Instagram, Google, and Facebook.
Even “smart marketing” often relies on something for people to look at, so using the latest camera in its equipment arsenal, a SONY FS7, DePalma Productions shot the first two in a series of tongue-in-cheek “ads” for Conductor’s “Be A Smarter Marketer” campaign. In addition to shooting the live action, DePalma Productions secured both the location and on-air talent, and even directed the humorous 30-second spots.

August 2014

Manhattan, NY – The crowd had already been forming for over 24 hours when we arrived with our cameras at the Best Buy Theatre in Times Square. The long line of gaming enthusiasts were eagerly awaiting the launch of Xbox One, Microsoft’s new gaming system. Microsoft had a full day planned for their fans, leading right up until the official launch at midnight. If that wasn’t enough, the launch was to be kicked off with a free Macklemore & Ryan Lewis concert for anyone purchasing a day one system.

Larger than life billboards showed off game previews and flashed Xbox One logos over the crowd, making it clear that Microsoft had taken over Times Square, and once again DePalma Production’s crews were brought in to cover the event. Major Nelson, a celebrity amongst Xbox fans in the gaming community, was our on-camera host for the event. He showed off some of the amazing features of the new system.
When nightfall arrived, the crowd had already tripled. Now it was time for the real excitement. A procession of zombies from “Dead Rising 3,” Roman soldiers from “Ryse: Son of Rome,” and an assortment of exotic race cars from “Forza Motorsport 5” flooded the streets, followed by a series of armored trucks carrying the new consoles.
Our crews captured the event using multiple Canon 5D and Panasonic AF100 cameras. Portable, battery powered LED light panels were used to help light scenes, as the team moved from location to location. Meanwhile, 6 blocks from Times Square, in a remote edit suite, two editors were being fed the footage from our cameras, as well as various sources of footage from other crews covering this worldwide event. Multiple segments were shot, edited, and published to Microsoft’s YouTube page in real time, throughout the day.

October 24, 2013

Some may ask why it is important for organizations like United Hebrew to continue to grow. Well, currently, according to AARP, persons 65 years or older make up about 12.9% of the population, but are expected to grow to make up 19% of the population by 2030. It is also stated that approximately 7 out of 10 seniors will rely on some form of assisted living at some point.

Our recent work for United Hebrew, a retirement and rehabilitation facility, depicted the organizations growth and quality of care, with a focus on what makes them different. DePalma Productions had the privilege of assisting UH by creating a fundraiser video that will inspire others to help support this invaluable cause. In order to accurately represent the heart of United Hebrew, our team spent time with the organization’s leaders, caretakers, and residents, all of which opened up to share their story. Often times, people become more dependent on others for things they used to do on their own.

December 19, 2011

Red carpet coverage at the Mission Impossible: Ghost Protocol Premiere for Epix – Ziegfeld theater

July 10, 2014

One of a series of behind the scenes videos at Museum of Natural History.

November 14, 2019

15 November, 2019

When EG Homes hired us to produce a video highlighting their exclusive community for active adults, 55 years of age or older, we knew it would be a great project from the moment we started talking to staff and homeowners alike. Plus, it’s always a bonus when you have a beautiful resort-like property to showcase. By seamlessly combining interviews with delighted residents, gorgeous footage of the well-appointed homes, and stunning aerial views, DePalma Productions created a piece that was more than simply informational – it was compelling.