Manhattan, NY – The crowd had already been forming for over 24 hours when we arrived with our cameras at the Best Buy Theatre in Times Square. The long line of gaming enthusiasts were eagerly awaiting the launch of Xbox One, Microsoft’s new gaming system. Microsoft had a full day planned for their fans, leading right up until the official launch at midnight. If that wasn’t enough, the launch was to be kicked off with a free Macklemore & Ryan Lewis concert for anyone purchasing a day one system.
Larger than life billboards showed off game previews and flashed Xbox One logos over the crowd, making it clear that Microsoft had taken over Times Square, and once again DePalma Production’s crews were brought in to cover the event. Major Nelson, a celebrity amongst Xbox fans in the gaming community, was our on-camera host for the event. He showed off some of the amazing features of the new system.
When nightfall arrived, the crowd had already tripled. Now it was time for the real excitement. A procession of zombies from “Dead Rising 3,” Roman soldiers from “Ryse: Son of Rome,” and an assortment of exotic race cars from “Forza Motorsport 5” flooded the streets, followed by a series of armored trucks carrying the new consoles.
Our crews captured the event using multiple Canon 5D and Panasonic AF100 cameras. Portable, battery powered LED light panels were used to help light scenes, as the team moved from location to location. Meanwhile, 6 blocks from Times Square, in a remote edit suite, two editors were being fed the footage from our cameras, as well as various sources of footage from other crews covering this worldwide event. Multiple segments were shot, edited, and published to Microsoft’s YouTube page in real time, throughout the day.