News, Tips & Tricks

3 Ways To Infuse Video Into Holidays

Holidays are an ideal opportunity to connect with your audience using video. However, holidays are also a time of marketing overload- especially on social media. That doesn’t mean you should avoid producing a video around the holidays. It just means you need to find a unique way to make it compelling, so that you cut through the clutter and captivate …

The Technical Side, Tips & Tricks

Lights, Camera, LIVE: Setting Up For LIVE Streaming and Events

If you’re looking to connect and interact with viewers in real time, LIVE Web Streaming may be something to strongly consider. We provide single and multi-camera, live streaming production services and consulting for a variety of events- everything from town halls meetings to product launch events. Recently, we helped the National Black Leadership Commission on AIDS (NBLCA) do a LIVE …

Tips & Tricks

Top 5 tips on how to prepare for a video shoot

Our crews are no stranger to working with people who are experienced in front of a camera. However, this is not always the case.  Whether someone is an On-Air Personality, a doctor speaking about advances in surgery, or a Company President/CEO talking about 3rd quarter profits, it pays to be prepared for your shoot.  Literally.  Video editors charge for their time …

Tips & Tricks

Using Video to Promote your Business

These days, you may have noticed a shift in online content toward less talk and more media.  Gone are the days of consumers visiting a website and reading all those carefully written paragraphs to learn about a company. While text is still an important aspect of reaching prospective clients and educating them about what you have to offer, too much …