Just in time for Easter we find our crew in Northvale, NJ where we have placed hidden cameras to see some locals’ reaction to an “eggs-periment” created by REESE’S. Unsuspecting customers looking to purchase eggs encountered a pleasant surprise when they opened the cartons and found that actual eggs had been switched for REESE’S Easter Peanut Butter Creme Eggs.
For our hidden cameras, we installed 3 GoPros at different angles, to get full coverage of the area. A Canon 5D with a 70-200 L-Series lens was used to capture the shoppers from a distance. Our video village was set up close by, so the cameras could be monitored at all times. This project was created in collaboration with Ketchum Studios.