News

Super Bowl Merges Sport and Spectacle

The Super Bowl is the most-watched TV event of the year — and has been, almost without exception, for ages, with recent airings drawing an audience of more than 100 million people in the United States alone. But, many of those people don’t tune in for the game. They watch for the halftime show, the commercials, the spectacle. And, this year, …

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The Five Best Super Bowl Commercials

Lady Gaga’s Super Bowl LI halftime show may have been powerful, but the ads certainly weren’t this year. Unfortunately, several of the Super Bowl’s most reliably funny advertisers pulled their spots. Others, used their expensive sliver of time to tackle political issues. Still, there were a few ads that kept us in our seats during the break. Best Comeback You may recall …

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Digital Video Is The Smart Super Bowl Play

Most brands don’t have the budget for a 30-second Super Bowl television ad. The spot can cost upward of $5 million. And, there’s no guarantee it’ll be a hit. A Stanford study found that brands who advertise during the big game see an ROI of between 150% to 170% in the eight weeks following the game IF their competitor doesn’t …

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Video Uses in 2017…Beyond Marketing

Video. It’s the biggest buzz word for 2017 marketing strategies. From social media to email campaigns to website landing pages, we know it’s all about the power of video. But, videos are extremely useful in many other business units. Think about it. The same benefits of video used to attract and engage customers can be used for employees, too. Imagine how video …

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5 Reasons For Video Marketing In 2017

Video is taking center stage in 2017, especially when it comes to digital marketing. YouTube reports that mobile video consumption rises 100% every year. And, 1/3rd of all online activity is spent watching video. If you still need some more convincing about the power of video, we have some statistics to sway you. Here are our top 5 reasons to include …

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Scam Warning For Businesses

Since January 2015, the FBI has seen a 270% increase in identified victims of business email scams. Globally, the FBI reports that law enforcement has received complaints from victims in every U.S. state and in at least 79 countries. And October 2013 through February 2016, law enforcement received reports from 17,642 victims. This amounted to more than $2.3 billion in losses. And, …

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‘Tis The Season For Video

We already know video marketing increases conversion rates and generates sales. But, when it comes to the holiday season, video marketing is even more impactful. Did you know 25% of US mobile video users rely on Youtube videos while in-store or visiting a brand’s website to help make a purchase decision? And mobile video views grew 200% on Black Friday and …

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Find Your Mission

We had the incredible opportunity to spend a week at the Fast Company Innovation Festival. The goal- “Find Your Mission. Deepen Your Purpose”. And, as you may have seen from the barrage of posts on our social media channels, we did just that. The festival brought together extraordinary personalities in business, technology, design, and entertainment for bold conversations, hands-on workshops, …

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We Shoot, We Score

Sometimes shoots are quick and easy. Other times, they last 14 hours. And, although this one was quite the marathon, it was lots of fun for the crew. Providing production services for Illinois-based Freeman Pictures, we spent the day in the Meatpacking District introducing a new K-Y® product to the masses. K-Y® had a simple goal with this shoot. They wanted to …

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Capturing A Music Legend

From the closing theme song on “The Tonight Show with Johnny Carson” to the Tony Bennett and Lady Gaga collaboration “Duets II”, you may not realize it but you’ve heard hundreds of songs by Marion Evans. This two-time Grammy winner is one of the most celebrated musical arrangers and orchestrators of the 20th century. Recently, we had the great opportunity …

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CALVARY HOSPITAL HOSTS 19TH CONSECUTIVE BEREAVEMENT CAMP

The loss of a loved one is never easy. But, for children and teens, it can be particular devastating. That’s why Calvary Hospital hosts a bereavement camp each summer for 60 children and teenagers, ages 6-18. The camp helps the kids remember their loved ones, but teaches them to enjoy life at the same time. DePalma Productions’ crew visited Calvary’s …

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Improving Client Experience With Decimator MD-HX

We love gadgets, especially when they help us better communicate with our clients. The Decimator MD-HX is one of those invaluable tools that improve the client experience, makes our work more efficient and creates a better final product. So, what exactly is the Decimator MD-HX? This small, independent device has capabilities usually reserved for a computer controlled converter. The MD-HX …

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Celebrating The Selfless

At Iona College, “fight the good fight” and “move the world” are more than just slogans — they are words that the community lives by. That was shown to be true in July 2014, when Iona was one of the first schools to embrace the fundraising phenomenon, ALS’s Ice Bucket Challenge. The Ice Bucket Challenge was the brainchild of Iona …

News, The Technical Side

The Challenges of Medical Video Production

At DePalma Productions, we have more than two decades of experience in medical video production. Like the medical profession itself, this type of video production is a combination of scientific techniques and creative art. And, it’s critical that the final product is accurate, understandable and unforgettable. On top of those challenges, medical shoots in both the home and hospital present …

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Raising Awareness Through Storytelling

The experts at K. Hovnanian Children’s Hospital do an incredible job helping children recover quickly and giving parents the peace of mind they need during trying times. To highlight the amazing work of this hospital, we created two videos for their recent Superhero Soiree where they exceeded their goal and raised nearly $140,000. Through this donor support, they are able …

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Avoid These 5 Video Marketing Mistakes

Video marketing is here to stay…and grow by leaps and bounds this year. Every minute, 72 hours of video are uploaded to YouTube. And 96% of organizations use video in some capacity in their marketing campaigns of which 73% report positive results to their ROI, according to a survey conducted by ReelSEO. But, just because it’s increasingly important to have …

News, Tips & Tricks

3 Ways To Infuse Video Into Holidays

Holidays are an ideal opportunity to connect with your audience using video. However, holidays are also a time of marketing overload- especially on social media. That doesn’t mean you should avoid producing a video around the holidays. It just means you need to find a unique way to make it compelling, so that you cut through the clutter and captivate …

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Don’t Be So Shallow: The Myths Behind Using a Shallow Depth of Field

There is a place for shallow depth of field, but like any other technique, it does have it’s appropriate applications. You have to know when the shooting situation is correct to use it. Myth 1: It Will Look More Hollywood There’s a major difference between selective focus, and shooting wide open. You need to remember that Hollywood films have big sets, …

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Burlesque Anyone?

In a beautiful studio on North Main Street in South Norwalk, CT, Michelle and Tony Abbruzzese serve up the perfect mix of fitness, fun, and friendship – three words at the core of what Work It Dance and Fitness Studio is all about. While they love spending quality “face time” with their clients, they recognize busy schedules don’t always allow …

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The Tribeca Grand Hotel – The Economist Announces New Film Series

The Economist is known for its printed insight and opinion on international news, politics, business, finance, science and technology. Now, the publication is unveiling a new original series, Economist Films, which offers a global perspective and access to world leaders and experts. These films will maintain the publication’s journalistic heritage with its commitment to making visually inspiring and carefully crafted …

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DePalma Production’s Giving Tuesday Video for HelpMeSee Earns 2015 Hermes Gold Award

The Hermes Creative Awards  is an international competition for creative professionals founded with the goal of recognizing “outstanding work in the industry while promoting the philanthropic nature of marketing and communications professionals.” In 2015 alone the judges received over 6,000 entries from around the world – one of which was the cataract blindness awareness video DePalma Productions created in partnership …

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HelpMeSee’s “Eye Opening” Video for Giving Tuesday

Chances are the closest most of us has ever been to doing something without seeing is the childhood game of Pin the Tail on the Donkey.  But what about making a cup of coffee? Buying food from a street cart? Or crossing the street? An estimated 22 million people worldwide dealing with cataract blindness face similar challenges every day – …

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An Interview With Anthony Edwards

Manhattan, N.Y. – This month DePalma Productions shot an interview with Anthony Edwards for the TVGN. The ER actor sat down to discuss his tenure on the critically acclaimed show, which aired on NBC for 15 years. Edwards describes what it was like working with George Clooney, who at the time was just another rising-star cast member. He went on …

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A Visit With Crews Control

Fulton, Maryland – When you’re in the business of providing corporate and broadcast clients the most talented freelance video crews around the world, you are staking your reputation on the work of others every single day.  That’s why when Crews Control needs a video crew in the Tri-State area, they know they can rely on DePalma Productions to get the …

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Congratulations Erika!

New York, NY – DePalma Production’s congratulates our very own Erika Rodriguez on completing the New York City marathon this past weekend. She ran 26.2 miles and raised $2,985 for Research Down Syndrome. We are proud of all the dedication and training that went into this incredible accomplishment.

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Helping Charities and Nonprofit Organizations Through Video

New Rochelle, NY – Nonprofit and charitable organizations use video in a variety of ways to increase involvement and raise awareness for their cause. The benefit of video being able to induce an emotional reaction, works to the advantage of these organizations. DePalma Production’s recognizes the importance of creating a well-produced video that could potentially have a large social benefit. …

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Taking Video to New Heights…Literally

New Rochelle, NY – Just because the DePalma Production team worked hard all summer, doesn’t mean we didn’t have any fun. When our team is not on set, one of our favorite hobbies is experimenting with new video technology. This year we took advantage of the warm weather and played with our newest gadget, the aerial quad-copter. Jay, one of our …

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Raising Awareness With The Knights of Columbus

New Haven, Connecticut – DePalma Productions has just wrapped production on a series of videos for The Knights of Columbus. The Knights of Columbus is a faith based organization which advocates support for many social issues including food for the hungry, clothes for the homeless, and improving maternity care, to name a few.   In order to raise awareness for …

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IBM Execs Add Comedy To Their Resume

Somers, New York – DePalma Productions teamed up with IBM again this month on a new creative project.  We produced, directed, and shot a series of sketches in which IBM wished to portray a farcical office environment that would be equally informative and humorous. Therefore, three satirical screenplays were developed where IBM executives played ironic characters. This is a technique …

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Presenting IBM’s Cloud Based Software With Centerline Digital

The Background: Somers, New York – DePalma Productions was hired by Centerline Digital in order to help create a video for IBM. The project’s specs included a large format stage presentation to promote their cloud software. IBM’s cloud software currently powers 270,000 more websites than popular competitors such as Amazon. However, their work is far from over. In this fast …

News

Calvary Hospital Hosts Ribbon Cutting For Kosher Hospitality Room

On Tuesday, December 3, 2013, in an effort to expand programs and services to meet the diverse needs of patients and their families, Calvary Hospital hosted a ribbon cutting for their Kosher Hospitality Room and Shabbos Lounge. Yeshiva University and Calvary have collaborated since 2012 to bring information and the best end-of-life care to the observant Jewish community. Calvary wanted …

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Reach Out with The Committee of 200

Queens College, NY – Ambitious young women filled the lecture hall for The Committee of 200’s popular Reachout program, which took place on October 27, 2013. The Committee of 200 consists of many successful women corporate leaders and entrepreneurs who organize to share their expertise with young women studying for their careers in business. DePalma Productions was on-site to produce …

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Speaking With Dr. Cornel West

  Manhattan, New York – Al Jazeera America brought in a team of 8 from DePalma Productions to produce an interview segment with Dr. Cornel West, an outspoken author and philosopher. Three HDX900 cameras with Pix240 recorders were used to capture the interview on location at the Union Theological Seminary. For lighting, a combination of LED light panels, pattern lights, …

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Sephora: All Made Up

Sephora remains one of the largest make-up and cosmetics stores in the world. Thus, it’s easy to imagine the challenge Sephora faces when trying to deliver a global message to all of their employees. Like most other modern Fortune 500 companies, Sephora turned to the ability of video production in order to achieve the massive outreach necessary for their company. …

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Bloomberg Takes the Nissan Test Drive

“It’s really a pleasurable ride,” proclaimed New York City Mayor, Michael Bloomberg, when asked about the newly released Nissan Leaf taxi-cab. Bloomberg had just finished his first test ride of the vehicle and DePalma Productions was on site to cover the event. This recently revealed electrically powered taxi will be the first of its kind on New York City streets. …

News

Unveiling the Samsung Galaxy S4

Samsung Galaxy 4 unveiled it’s flagship SmartPhone the S4 in NYC on March 14th at Radio City Music Hall and DePalma Productions covered the monumental event to see the new sleeker and advanced device. DePalma productions was on location using the HDX900 with PIX240.  The client had specific needs when it came to the video format to record in PAL …

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Nissan Owner “Leafs” Gas Shortage Behind

Hurricane Sandy swept though the northeast leaving an unprecedented path of devastation in its wake. The resulting gas shortages left many with no option but to brave long lines for hours on end to fill up their tanks. But not those driving a Nissan Leaf, the first modern battery electric car to go on sale in the U.S. Using a …

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Microsoft Unveils First NYC Store at Crossroads of the World

Times Square, with its legendary ball drop and party atmosphere, is known the world over as the place where each New Year is officially launched – a perfect setting for Microsoft to ‘launch’ its very first NYC location. DePalma Productions and our onsite editor were there to film the big reveal and create an in-store video segment of this exciting …

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DePalma Productions is a 2012 Telly Award Winner

DePalma Productions is proud to announce that our work for Calvary Hospital’s annual fundraising video has won us two Telly Awards (Non-Broadcast Productions Charitable/Not-for-Profit and Fundraising).

News

DePalma Productions shoots on-air promo campaign for Epix HD

DePalma Productions shot a series of On-Air and Online promotional clips for the show Jim Norton: Please Be Offended; a collaboration between EPIX and the comedian.  A crew of 14 was on hand at Location 05 Studios in NYC.  Cameras used included two Panasonic HDX 900’s.  To light some of the larger shots effectively, several LED panels were used. Pre-Production meetings …

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Shooting a pilot for Reelz Network

DePalma Productions is working with Reelz network on the upcoming pilot “MovieStyle with Michael O’Connor.”  It’s a unique show about the most influential fashion styles on the big screen.  Designers will be sharing their thoughts on fashion in the movies from the iconic to trend-worthy. The use of our battery-powered LED panels made shooting on the streets of New York …

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Shooting PSA for Meridian on Stroke Awareness

May is stroke awareness month and DePalma Productions has been working with Meridian Health on a Public Service Announcement to help raise awareness.  Stroke is the third leading cause of death in the United States, and Meridian is doing its part by educating their community in Central New Jersey about the early warning signs and prevention programs.   To watch the …

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A Great Shoot With Christie Rampone

DePalma Productions had a great time working with USA olympic team gold medalist and team captain Christie Rampone.  The video showcases Christie’s great work with K. Hovnanian Children’s Hospital which is near and dear to her heart since her children were born there.

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DePalma Productions is working on Calvary Hospital’s annual fundraising video

Calvary Hospital is an acute care specialty hospital exclusively offering palliative care for advanced cancer patients in the United States. Since 2007, when Calvary Hospital first decided to express their mission of hope and promise through the use of digital media they turned to DePalma Productions, and we have partnered with them ever since. The services provided made it possible …

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DePalma Productions welcomes two new team members

DePalma Productions welcomes two new team members.  Alex is the latest addition to our editing staff, and Tava will be the voice of our social media. Alex received his BA in Media Production with a minor in Interactive Digital Design from Quinnipiac University.  Before joining us, he edited for RTL Television and Troma Entertainment.  When he’s not here at work, …

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Congrats to former intern Erik Spink

Former DePalma Productions intern, Erik Spink, checked in to thank us for his first real opportunity in video production.  Every now and then, an intern shows up with just the right attitude and we know they are going to do well in our field.  Here’s how Erik described his experience here: I started interning at Depalma Productions in the winter of 2007 and …

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Catching Santa’s Elves in Action at US Post Office

Operation Santa observes its 100th anniversary in 2012 and DePalma Productions captured some Christmas magic at the US Post Office’s iconic Manhattan 8th Avenue location. Shot with an HDX900 and a Sound Devices PIX240, DePalma Productions caught Santa’s “honorary elves” in action as they kicked off the annual USPS tradition, which officially began when Postmaster General Frank Hitchcock allowed postal …