It doesn’t take a marketing expert to know that with the exception of Super Bowl commercials, most consumers aren’t anxiously waiting for the next ad to appear on their screens, but billions of dollars is still being shelled out each year on advertising that is less and less effective.

If web-presence marketer Conductor, Inc. has its way, companies will be spending their dollars on becoming “smarter marketers”, namely incorporating demographics in such a way that customers organically find their products through channels where they are most likely to spend time, such as Pinterest, Instagram, Google, and Facebook.