Oh The Irony: DePalma Productions helps create humorous Tongue-in-Cheek“Ad” for Conductor, Inc.
It doesn’t take a marketing expert to know that with the exception of Super Bowl commercials, most consumers aren’t anxiously waiting for the next ad to appear on their screens, but billions of dollars is still being shelled out each year on advertising that is less and less effective.
If web-presence marketer Conductor, Inc. has its way, companies will be spending their dollars on becoming “smarter marketers”, namely incorporating demographics in such a way that customers organically find their products through channels where they are most likely to spend time, such as Pinterest, Instagram, Google, and Facebook.
Even “smart marketing” often relies on something for people to look at, so using the latest camera in its equipment arsenal, a SONY FS7, DePalma Productions shot the first two in a series of tongue-in-cheek “ads” for Conductor’s “Be A Smarter Marketer” campaign. In addition to shooting the live action, DePalma Productions secured both the location and on-air talent, and even directed the humorous 30-second spots.
With “The TV Commercial” and “The Magazine Ad” already completed, DePalma Productions is looking forward to working with Conductor on the campaign’s next installment.