Video is taking center stage in 2017, especially when it comes to digital marketing. YouTube reports that mobile video consumption rises 100% every year. And, 1/3rd of all online activity is spent watching video. If you still need some more convincing about the power of video, we have some statistics to sway you. Here are our top 5 reasons to include video in your 2017 marketing strategies.
#1: A picture is worth 1,000 words. But, a minute video is worth 1.8 million.
The numbers are in and they confirm that video is exponentially the most powerful medium. According to Forrester Research’s Dr. James McQuivey, “a minute of video is worth 1.8 million words.” Why? It’s highly engaging, creates a strong connection with the consumer and provokes a range of emotions.
#2: Viral Reach
92% of mobile video consumers share videos with others. That’s why videos go viral. And, by putting digital advertising dollars behind that video, you have the potential to make a huge impact.
#3: Video Educates and Sells
Sometimes consumers need to see it in order to believe it. In fact, 90% of people use product videos when making a purchase. And, after watching a video, 64% of users are more likely to buy a product online. A short video explaining the benefits and features of a product, can greatly increase your sales and make you stand our on sites like Amazon and Etsy. Give yourself the video advantage.
#4: Everyone Is Doing It
Unfortunately, you can’t beat them if you don’t join them. 87% of online marketers use video content, and 22% of small businesses will post a video in the next 12 months. When it comes to B2B organizations, 96% use video in some capacity in their marketing campaigns. 73% of those organizations report positive results to their ROI. Video is becoming the language of social media. It will become harder and harder to make your voice heard on social media if you’re not speaking the language.
#5: It Will Improve Your Conversions
Having trouble getting people to open your email lately? Maybe you’ve tried sending it at different times or added a quirky subject line? But, have you tried adding a video? Video in an email leads to a 200-300% increase in click through rates. Video also plays a big role in increasing conversion rates on landing pages. Landing pages with video saw an 80% increase in conversions.
From LIVE streaming video to email campaigns to product sales, the opportunities for video marketing are endless. The key is tailoring your video needs to your brand and your goals.
Looking to brainstorm your video marketing strategy for 2017? We’re here to help! We offer comprehensive script to screen consultation and development based on the individual needs of our clients.